The Gaby Davis Foundation was founded five years ago by Guy and Tanya Davis in memory of their six-year-old daughter who lost her fight with cancer. Gaby’s courage and bravery in the face of such difficult circumstances inspired her parents to fulfill one of her greatest wishes. That wish was to help other children and their families who struggle meet financial expectations in their battle against childhood cancer.
To help raise money for their crucial cause, the Gaby Davis Foundation partnered with My Girlfriend’s Closet, a company that brings the comfort of clothes shopping right to your home, and hosted a unique fashion show fundraiser.
A fun way to support a great cause, the fundraiser wasn’t only a fashion show, but featured live music, wine, appetizers, and, of course, clothes shopping. Twenty percent of all the clothes purchased during the fundraiser went directly to the Foundation.
On the Catwalk
According to Clare Adams of the Foundation, the biggest highlight from the fashion show fundraiser was the moment Gaby’s mother Tanya got up to strut her stuff on the catwalk, giving her the opportunity to “enjoy the evening and the clothes.”
Despite the difficulty of Tanya’s own family tragedy, she has managed to turn her cause into “an uplifting and positive tribute that helps so many.”
The Foundation has helped support almost 50 different families in their fight against childhood cancer so far.
How to Promote a Great Cause
When it came to promoting the fundraiser, Clare cites using “A LOT of word of mouth through the community” to get the word out. The Foundation also utilized social media (one of their most successful strategies), and sent an email blast to local media outlets, in addition to other contacts on their list.
One of the main strategies used to raise money for this fundraiser included pre-selling tickets at $20 each. This was outlined in the email they sent to their contact list.
In order to secure ticket sales and meet their fundraising goal, the Foundation only sold tickets in advance, and did not sell them at the door.
This helped them sell more tickets in advance and secure a higher attendance, instead of waiting until the last minute to see who would show up.
When asked if she has any advice for fundraisers who might want to plan a similar event, Clare said, “Start early! This was our 4th such event and we had a sub-committee just working on this and started planning much earlier than we had previously.”