The coffee house is the joint effort of Grace Anglican Church and its extension worship service, Counterpoint Church. Counterpoint Coffee House, located inside of Grace Church, offers free weekly concerts with food and coffee for the community to gather and get “some soul filling.” This event, however, was used to raise money so the coffee house could continue their free services to the public.
The band, led by Julian Paul Bennett, sponsored the event by playing their show for free so all proceeds could go to the coffee house. “It was a good turnout,” Bennett says, “and some money was raised, as well as community awareness [for the coffee house]”.
Bennett has been a self-taught studio technician and song writer since his early 20s, and has co-produced three independent albums. He started experimenting with the blues while still a teenager, but it wasn’t until he joined his first blues band in 1996 that he began to fully concentrate on the art form.
He joined bassist Skot Silverthorn and drummer Robby Richardson in the summer of 2012 to form Julian Paul Band. Their common objective is to craft modern blues and rock energy from elements of life and music.
For Bennett, one of the most memorable moments of the concert was when they performed an especially expressive song.
“[We played] a slow, sad, meaningful song we wrote called Until. Everybody listened intently and quietly, even in the [softest] parts of the song. [I was] thinking about the loss of my mom last year as I sang the song, but [still managed] to draw from the strength of her memory [for the performance]. As the song finished, [we received] a wonderful, positive reaction from the crowd, [and lots of] applause.”
Organizers put a lot of effort into promoting the show, and used several methods to do so. Bennett thinks their social networking mentions of the concert seemed to reach the most people, but they also used a newspaper event ad, word of mouth and internet advertising, as well as getting some plugs from a London, England based internet radio station.
Bennett says the event planning went well for them, and has two important pieces of advice for those getting the word out about musical performances like his.
“Start advertising early, six to eight weeks before the show, or more depending [on the scope of the event]. And, [be sure to] use every means [of promotion] possible.”